Welcome

Welcome to my blog. Here you will find research and planning, construction evidence and evaluation for my AS foundation portfolio.

Thursday, 23 February 2012

Logo research

 The new-line cinema Logo is comprised of a box with two Strips of film on either side of it. One strip of film is turned to Bisect the box diagonally. There is a faint blue glow behind the logo to give it form, as it is just a Silhouette. The broad white text underneath the simple image is clearly visible, and from a graphical point of view, is probably the strongest point of the entire Logo. The dash underneath the company name separates them from their Parent company.
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The Warner Bros logo resembles a shield, the gold and blue making the viewer think of richness. The initials inside of the shield are stylised to look more symmetrical and to perfectly fit the shape of the border. The background adds a sense of fantasy, or of freedom, With the clouds showing that the shield is floating in the sky. Their parent company is located just underneath the shield, not needing to be separated by any means because the company name bisects the shield.
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The Newmarket films logo is relatively simple compared to the other two. The name "Newmarket" is in bold orange letters, whereas the word "Films" Is in thin grey letters. They are connected by replacing Half of the letter "T" with the thin grey "F", which means the "T" retains it's overall shape whilst joining the two words in an unusual way. The parent company is written extremely small underneath the Company logo, to differentiate between the two.

Shooting Schedule



Thursday, 2 February 2012

Further Inspiration

I've taken some inspiration from the ITV TV Drama Whitechapel












Most of these shots are easily achieved and very effective. With some effects and clever use of editing, it would be highly beneficial to set the mood. The fast, blurred shots also relate to the film "se7en", another crime thriller. Most of the quick Shots will contain writing or violence, showing the methodical yet violent nature of the title character.  Orange and red hues will be used to give a tint of rage to the writing, and the quick editing pace of such scenes will add to this effect.  

Image analysis and composition


This image is a closeup.  The use of a close-up allows the director to break-the-fourth-wall in a sense by having the actress stair directly into the camera. With her eye-line falling into the centre of the screen, the girl is directly addressing the audience. This allows the audience to sympathise with her. However, her expression is one of deranged joy, bringing the fact she is possessed to the forefront of the viewer's mind. The make-up is used effectively to convey the idea of an evil character, with the withered lips and rotten teeth creating a sense of unnatural decay. The use of contact-lenses to decrease the size of the pupils is also effective in the relatively dim light. The lighting, though dim, suggests some kind of holy intervention, as the light is white and coming from above. This contrasts with the demonic visage to create a subtle feeling of a duel-layered character. The angle of the camera effects Her personality as well, as it is straight on. This is unusual because of her powerful nature, usually it would be a low angle shot. However, the resistance of the innocent girl is creating a tip in the balance of power, keeping the demon in check.




This is a Wide-Long shot. The distance that is created by the Long shot allows the director to use lighting in an effective manner, placing the main source of light at the end of the tunnel. This creates a darkness towards the bottom edge of the screen, and this darkness creates the feeling that the audience  is hidden from, or even stalking the character. The character is placed entirely in the middle of the screen, showing her displacement and emotional detachment from her surroundings, and suggesting it is not her usual habitat. Keeping the character in the middle and bottom of the screen also creates a feeling of foreboding and uncertainty. The walls of the tunnel are used to create a closed-caption shot, further adding to the sense of entrapment and displacement. The broken bits of rock and stone from the ceiling show the tunnel is old and decrepit, most likely abandoned.